When was the last time you sent an email campaign at 6pm on a Friday? And how did that go for you?
“… email marketing company GetResponse — which analyzed 21 million messages to track open and click-through rates (CTR) — (reckons that) the optimal times are 8 to 10am and 3 to 4pm. in other words, if we’re going to open these emails at all, it’s most likely to happen when we just get to work or right after our late afternoon slump — when we’re dragging our heels, praying for quitting time. And after 24 hours, that email has little hope of being seen at all.”
You can check this out on the infographic they have published.
Some interesting trends they noticed (or assumptions they have made):
- “Most messages land in the inbox in the mornings. That’s why those sent…
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