When I first launched my marketing company ten years back, I recall facing the task of going out to sell my services with absolutely no record of accomplishment. I felt immeasurably inadequate for the assignment due to the fact that I couldn’t brag about satisfied customers or walk prospective buyers through an extensive creative portfolio.
Whether you are embarking on a new career as a salesperson, laboring to get your startup off the ground or rolling out a brand new product from an established business, you too may feel as though you lack the depth to sell confidently. If that is indeed the case, I’d like to offer the following pointers for gaining your initial momentum:
Level with your audience
I have found that candor is a respected commodity in the sales process. In other words, when you shoot straight with a buyer, they are more apt to buy from…
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