Very interesting article

Ripple Effect Group

Most of us have a personal profile on LinkedIn, but what about our business presence?

LinkedIn may not be as popular as its peer social networks (Facebook, Twitter, etc), but quality not quantity may count when it comes to designing how to incorporate it into your organisation’s social strategy.

In March 2012, LinkedIn reported it had reached a 3 million user milestone in Australia, representing approximately 60% of the working population. This gives LinkedIn tremendous potential for reaching an audience made up of working people, rather than teens or people who are online just to chat with their friends. Of course, this is only true if those 3 million users are actively using it for more than just an online resume – and that may just be what is happening

The LinkedIn home page, built around an activity stream, is quietly becoming the professional version of Facebook and the…

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